“When the Hype Dries Up, Only Systems Survive” – MKAMZ
It wasn’t even that long ago when it felt like everyone was crushing it.
Absolute beginners going from 0 to 7 figures on Amazon in 6 months.
Pallets and boxes stacked high in garages.
$10K sales days posted like clockwork.
Storage units full of inventory and confidence.
Gurus sprouting up like weeds.
You could sell anything, anywhere, as long as you were fast.
But the last 18 months separated the amateurs from the operators.
I’ve been guilty of this myself to a certain degree.
But soon I realized I had to make a decision.
Adapt, change or die.
The Illusion of Momentum
There were an abundance of AMZ sellers sending out thousands of units a week.
They found a niche—usually a couple name brands—and rode that wave like it would never crash.
It looked like scale.
It felt like power.
But it was a house of cards built on favorable policies and low friction.
Like Jimi Hendrix would call it, Castles Made Of Sand.
Then certain brands decided to seize the profits for themselves and start selling on Amazon.
Other brands shut the door to third-party sellers completely.
No one was immune to this.
Platform enforcement ramped up like never before due to many people selling stolen goods or products with no verifiable paper trail (virtually the same as stolen in Amazon’s eyes).
Gating, suspensions, and stranded inventory became the new norm.
It was like Emperor Scalpatine executed Order 66 and all the loudest voices in the space were eliminated.
Silenced.
Burned out.
Sitting on six-figures worth of inventory they couldn’t sell, wondering where it all went wrong.
The Common Thread? No System.
They scaled speed, not structure.
They built identity around volume, not margin.
They chased opportunity without building the proper infrastructure to adapt when it dried up.
When the rules changed, they had no fallback.
No workflow.
No standard operating procedures.
Just vibes and leftover boxes.
And now? Many of them are pivoting—again.
To stocks.
To crypto.
To private label.
To whatever the next “low-stress 4-hour-workweek” model looks like.
Same mindset. Different roulette table.
Pathetic.
Meanwhile, the Real Operators Got Stronger
They took a different route.
Quietly built processes and systems in the shadows.
They went ghost mode.
They went monk mode.
They looked like they were stagnating, but instead they were laying bricks while others were setting up pop-up shops at the beach.
Remapping SKUs across platforms.
Setting up additional sales channels.
Mastering risk management.
Refusing to let one brand or one platform own them.
They did not quake in fear when rumors of a brand selling on Amazon went around, instead they got excited.
They did not feel fear when clowns who purchase from Telegram distributors got shut down, instead they knew their supply chains were indisputable.
They didn’t need to flex Rollies on Instagram because they had clarity.
They didn’t need to pivot to the next get-rich-scheme because they were unbreakable.
Like 50 cent said, never stop moving, no matter the obstacle.
Keep moving and find ways to win.
The game didn’t stop. It just adapted.
And only dipshits who didn’t prepare for the future tasted dirt.
2025: Less Competition. Higher Margins. More Liquidity.
Now that the smoke has cleared, what do we see?
- Normies are gone.
- Fewer sellers fighting over the same Buy Box.
- Margins are creeping up.
- Buyers are still spending—if not more—thanks to liquidity flowing from other markets.
- New platforms are scaling quietly, with less noise and better profit margins.
- The only thing missing? Clown sellers who talk too much, extremely overleveraged, and slaves to Amazon, not masters of their own destiny.
Everyone says opportunity is drying up. I see the complete opposite.
We’re not in a recession—we’re going through a transfer of wealth from clowns to kings.
And I’m more excited than I’ve been in a long ass fucking time.
Inventory Is Not an Asset. It is a Liability Until Converted.
Read that again, and again until you realize what the fuck it means.
This the mindset shift most never make.
And if you’ve followed me in the past, I used to believe the complete opposite.
Until I got my own warehouse, employees and had to do it for real.
I couldn’t be amateur anymore or I’d go bust.
I had to make it work, I had no choice but to not only transcend but actually build the perfect system.
Pallets don’t mean profit.
Busy doesn’t mean successful.
A garage full of product is just a slow-burning fuse if you don’t know where it’s going next.
This game was never about how much you could buy.
It was always about how efficiently you could move.
If you do not understand this, you will always have cash flow issues, you will always feel fear, and you will never build systems that can transcend yourself.
The Divide Has Already Happened
There are sellers who needed everything to be easy.
Then there are sellers who’ve been building in the shadows when things became hard.
One group is waiting for the “next big thing.”
The other group is already moving in silence.
The Play Now? Stay Lean, Mean and Like Water
Let the crowd of peons chase the next gold rush.
Let them chase their pathetic memecoins, stocks and fast money.
This space is wide open for those who know how to operate—not just sell.
While others are quitting, I’m refining.
While others are giving up, I’m doubling down.
Not on hype. Not on volume.
On structure, systems, and speed.
Because when the fucking storms comes, which it will
I won’t be starting over.
My bricks will be piled high and I will not only survive, but dominate.
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